The comprehensive rebrand of Angling Direct's YouTube channel is set to reach the next generation of anglers
I was tasked with rebranding Angling Direct's YouTube channel from the ground up. This involved creating new thumbnails that were visually appealing and reflective of the company's brand. I also designed animated video introductions that helped to capture the viewer's attention and set the tone for each video. In addition, I worked closely with the marketing team to develop and execute campaigns that would drive engagement and increase the channel's visibility.