The comprehensive rebrand of Angling Direct's YouTube channel is set to reach the next generation of anglers

I've been working at Angling Direct for 5 years and the company has changed a lot since I began. Working in a team, we have brought the company up to date with an adaptable updated and clean style that retains the character and individual nature of angling.

Closely working with the trading department, I have successfully delivered multiple successful sales-driving campaigns via email marketing, making it the most effective sales tool in the company.

Since joining in 2017, I have been the company’s primary motion graphics designer and have had my animated work showcased in 45 stores across the country.